Shona Vertue is a personal trainer and yoga teacher, she originally trained as a classical dancer and elite gymnast on the sunny coast of Australia. With this foundation, and the best trainers, Shona was able to create a unique strengthening and conditioning program.
2014 brought Shona over to London where she tested her fitness program on ‘stressed’ Londoners and helped them unwind from the everyday stressful banalities of life. The “Vertue Method” was born in association with New Balance, a combination of yoga, weighted resistance training and meditation promising to uplift both your soul and your butt.
In 2016 Shona teamed up with New Balance for the ‘Toughest Opponent’ campaign and has now been signed as their newest brand ambassador.
As part of her ambassador duties, Vertue will hold weekly classes in the New Balance flagship store on Oxford Street, where she will teach her Vertue Method.
Sam Matthews, marketing manager of New Balance UK & Ireland, said:
“Shona understands the power of fitness for both body and mind, which makes her a perfect ambassador for New Balance. She has amazing presence and an innate ability to engage female fitness consumers on a personal level, so we’re excited to see how we can build on what we have already achieved together.”
Shona Vertue, commentating on her new role, said:
“I am delighted to have joined the New Balance family after a really exciting year together. 2016 was an utterly memorable year for me with the launch of the Vertue Method training videos, and with New Balance still by my side 2017 is set to be even bigger and better.”
It is Shona’s profound belief that the key to good health starts with a commitment to your own self-worth and her mission is to communicate that globally.
Sign up in store at New Balance Oxford Street for the weekly Vertue Method class; head to – New Balance, 287 – 291 Oxford Street, London, W1C 2DR.