adidas has launched brand new adidas x Parley editions of the UltraBoost X, UltraBoost Uncaged and TERREX Climacool, all decked out in a fresh blue colour scheme inspired by the shades of the ocean.
Reusing an average of 11 plastic bottles per pair, Parley UltraBOOST X, UltraBOOST Uncaged Parley and TERREX Climacool Parley feature laces, heel webbing, heel lining, and sock liner covers made from recycled PET material.
“The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of UltraBOOST from up-cycled marine plastic,” said Mathias Amm, product category director at adidas Running. “As a global brand we have a responsibility to help change the world for the better. These designs reflect our support for a great cause, while delivering the exceptional performance we are renowned for – a powerful combination, which we hope will excite and inspire our global community as much as it does us.”
The UltraBOOST X Parley, UltraBOOST Uncaged Parley and TERREX Climacool Parley will be available from May 10th in-store and at adidas.co.uk/parley.
Additionally, as part of its commitment to create a global movement, adidas calls on its global community to join the adidas x Parley Run for the Oceans digital event, hosted by Runtastic, and taking place around World Oceans Day 2017 (June 5-11).
Runners are invited to show their commitment to the cause by joining the run – from the city streets, the beach, or wherever they happen to be during that week. To find out more, get involved and sign up, please visit adidas.com/runfortheoceans.